Tom Coronel

Tom Coronel

Driver and entrepreneur

The strength of this speaker
  • Doing business
  • Humor
  • Energetic

About Tom Coronel

Tom Coronel has been involved in international motorsport for years. He has had many victories in various classes. Besides racing he runs a number of very successful web shops.

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Why Tom Coronel Book as a speaker ?

Tom Coronel is an enthusiastic and humorous speaker who talks about entrepreneurship, new media, innovations in sports and team collaboration. A spectacular opening or demonstration with one of Tom's racing cars is an option.

Tom is a fantastic speaker and captivates his audience with his story.

The competitive urge to want to win and his enthusiasm is contagious and ensures that people are captivated!



Tom Coronel was born on April 5th, 1972 in Naarden. As the son of race car driver Tom Coronel Sr. racing was a big part of his childhood. Together with his twin brother Tim he was already active on the kart track at a young age. His sports career took off from 1990. Coronel has raced in various racing classes ever since. Through championships in the Netherlands and Germany (where he raced against Michael Schumacher and Jos Verstappen, among others) Tom Coronel ended up in Asia and lived in Japan for five years. Here Coronel won the Japanese Formula 3 Championship as well as the Formula Nippon Championship and the International Masters of Formula 3. In 2000 Tom Coronel wanted to achieve the highest goal in racing: Formula 1. Unfortunately, it took more than just winning championships and Coronel could not get into Formula 1. But he wasn't going to give up; no, he just went full throttle. In the following years he expanded his already impressive career with many races, victories and championships such as DTCC, Dakar, 24 hrs Nurnburgring, ETCC, WTCC and the Le Mans Series, and Coronel's instinct for entrepreneurship was there early on.

He knew what trading was and always arranged the best deals. About 10 years ago he first heard about the plasma televisions of LG and then Coronel knew for sure: there is business in this. He started Create2Fit and after some trial and error this visionary focused on selling products on the internet. Since the internet bubble had just burst, everyone thought he was crazy. But Coronel believed in what he was doing and went on: selling on the internet was just the right thing to do. And he was right. In the past 10 years, his company grew to a sizeable company with sales of more than 48 million a year. What started in the attic is now a company with over 50 employees and a market leader in its field.

Tom Coronel is the father of two children. In the field of motorsport, he is currently active for BMW in the FIA World Touring Car Championship (FIA WTCC) and for Spyker in Le Mans. As a coach he trains young, talented drivers in his own Dutch racing team together with his twin brother Tim. As an entrepreneur he works on a daily basis with subjects like internet marketing, sales, purchasing, social media and everything related to new media. Curious what Tom Coronel can do for your brand on social media? Take a look at his profile on Influencers of Sports.

An impression of this speaker


  • Winner Japanese Formula 3 Championship 1997
  • Winner Formula Nippon Championship 1999
  • Elected E-Commerce man of the year 2011

Book Tom Coronel now as speaker

Are you interested in booking Tom Coronel as a speaker? SportsSpeakers has been the speakers agency of the Netherlands in sports for more than 15 years and gives tailored advice without obligation.